Pitlochry’s Historic East Haugh House: A Rebirth as a Boutique Hotel?

Exciting news is stirring in Pitlochry! A significant 17th-century building, once a well-regarded hotel for three decades, is poised for a remarkable transformation. After a period as a private residence, this iconic structure, nestled near the scenic A9, is slated to reopen its doors to the public as a high-quality destination hotel. This development marks a considerable investment in the local tourism sector and promises to enhance Pitlochry’s already vibrant appeal.
The building’s history is deeply intertwined with the Atholl Estate, having initially served as a popular retreat for hunting and fishing enthusiasts. Over the years, it’s attracted a devoted following, developing a reputation for exceptional service, and winning several prestigious awards, including a notable Hotel of the Year accolade in 2018. Known for its twelve unique guest rooms, including the luxurious Red Drummond Suite – complete with a private cinema – and a Michelin-recommended restaurant, the hotel was a treasured gem in the heart of Perthshire. A Change of Hands and Plans
Following the previous owners’ decision to retire, the property was initially listed for sale, undergoing a transformation into a substantial seven-bedroom private home before eventually being re-listed on the market. The recent acquisition by a prominent hotel group based in Edinburgh signifies a renewed interest in revitalising this significant part of Pitlochry’s heritage. This new venture demonstrates considerable confidence in the continued growth of Pitlochry’s tourism and the ongoing draw of the picturesque Perthshire landscape.
The hotel group’s strategic decision to purchase this historic property showcases their commitment to transforming it back into a prominent hospitality hub, bringing with it the potential for job creation and bolstering the area’s economy. Their existing presence in Pitlochry, with the successful acquisition of another local establishment just two years prior, clearly suggests a forward-thinking approach to growth and investment in the local region. Community Impact and Economic Benefits
The potential economic benefits that flow from this initiative are manifold, revitalising not just the building itself but also impacting the wider Pitlochry community. The creation of new employment opportunities and the enhanced attraction to tourists can have a profoundly positive ripple effect. The influx of visitors is projected to benefit local shops, restaurants, and other businesses that make up the charm of Pitlochry. This rejuvenation of the East Haugh House aligns seamlessly with a proactive approach to the preservation of architectural heritage and the sustainable growth of the local community.
The planned renovations aim to not only restore the property to its former glory but also incorporate modern amenities, creating a truly luxurious and memorable guest experience. The integration of contemporary comforts while maintaining the building’s historical essence is sure to draw both seasoned travellers and those seeking a first-time visit to Pitlochry. This project is a perfect example of the way in which the careful balance between preserving history and promoting economic growth within Perth and Kinross can be achieved. Looking Ahead
The plans submitted to the Perth and Kinross Council outline a comprehensive redevelopment strategy, transforming the former residence back into its original purpose as a hotel. The project is anticipated to bring not only increased prosperity to Pitlochry but also contribute to the rich cultural tapestry of Perthshire’s tourism industry. This conversion is not simply a matter of bricks and mortar; it’s a strategic investment in the economic future of Pitlochry, breathing life back into a valued landmark and re-establishing it as a leading destination in the region. The anticipation surrounding this project is high, and the community awaits with eager anticipation the hotel’s grand re-opening.
Beyond the immediate economic impact, the project underscores the potential for innovative preservation of heritage assets within Perth and Kinross. By embracing the building’s history while offering modern amenities, the project provides a model for how the region can balance economic progress with the preservation of its distinct character and historical treasures. The project is an affirmation of the commitment to blending economic development with cultural sensitivity— a goal that is integral to the well-being of Perth and Kinross.

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