Listeners in Perth and Kinross can now enjoy Original 106, a radio station that has significantly expanded its broadcasting reach. This popular station, already a top choice in Aberdeen and the North East, now offers its unique blend of music and local news to a wider audience across Tayside and Fife.
The expansion follows the acquisition of another local station earlier this year, marking a significant step in Original 106’s growth and its commitment to local communities. The station’s programming includes a diverse selection of popular music spanning several decades, creating a soundtrack that appeals to a broad range of listeners. What truly sets Original 106 apart, however, is its dedicated focus on providing hyperlocal news coverage, directly from the heart of the communities it serves. This commitment ensures that listeners stay informed about events impacting their daily lives. Local Voices, Local News
The expansion into Perth and Kinross brings the familiar voices of beloved presenters to a new audience. Listeners can now start their day with the popular morning show already enjoyed by many in neighbouring areas. This seamless transition ensures that familiar faces and voices can continue to connect with their established audience while also introducing themselves to a wider region. The station plans to further engage with the Perth and Kinross community through various local initiatives, highlighting the area’s unique events and culture. From upcoming festivals to local sports teams, listeners can expect the station to become an integral part of the local landscape.
The station’s commitment to local news extends beyond its daily bulletins. Original 106 actively seeks out stories from across its broadcasting regions, ensuring that the voices and perspectives of Perth and Kinross residents are heard. The station will feature interviews with local leaders, stories from community organizations, and reports on local issues, fostering a strong sense of connection between the station and its listeners. Beyond the Radio Waves
To further its reach within Perth and Kinross, Original 106 has launched a comprehensive multi-platform strategy. The well-known presenters are featured in a high profile bus and billboard advertising campaign, showcasing their faces throughout Dundee, Perth, and other key locations across the region. This increased visibility ensures that Original 106 becomes an easily recognizable brand throughout the region and helps listeners to connect with the station’s familiar faces. The station also utilizes digital channels, including social media, its website, and a dedicated app, enabling easy access for listeners using smartphones and other smart devices.
The station’s expansion has been welcomed by many local residents, eager to enjoy high-quality local news and music. The integration of the station within the existing media landscape, such as its integration with local newspapers, allows for an enriched listening experience. Through a range of digital and broadcast media, listeners are able to keep up-to-date on everything from local news and culture to sport and events across Perth and Kinross and beyond. This multi-faceted approach to content delivery underscores Original 106’s dedication to staying connected with its audience, ensuring that it is a valued and essential part of their everyday lives. Tune In Today!
Residents of Perth and Kinross are encouraged to tune in to Original 106 via FM, DAB, or its digital platform. Whether enjoying a morning commute through the streets of Perth or spending a relaxed evening by the River Tay, listeners will find a local radio experience tailored to the unique rhythm of their lives. Original 106 promises to be more than just a radio station – it’s a vibrant connection to the heart of the community, offering informative news and a soundtrack that reflects the area’s energy.
The expansion follows the acquisition of another local station earlier this year, marking a significant step in Original 106’s growth and its commitment to local communities. The station’s programming includes a diverse selection of popular music spanning several decades, creating a soundtrack that appeals to a broad range of listeners. What truly sets Original 106 apart, however, is its dedicated focus on providing hyperlocal news coverage, directly from the heart of the communities it serves. This commitment ensures that listeners stay informed about events impacting their daily lives. Local Voices, Local News
The expansion into Perth and Kinross brings the familiar voices of beloved presenters to a new audience. Listeners can now start their day with the popular morning show already enjoyed by many in neighbouring areas. This seamless transition ensures that familiar faces and voices can continue to connect with their established audience while also introducing themselves to a wider region. The station plans to further engage with the Perth and Kinross community through various local initiatives, highlighting the area’s unique events and culture. From upcoming festivals to local sports teams, listeners can expect the station to become an integral part of the local landscape.
The station’s commitment to local news extends beyond its daily bulletins. Original 106 actively seeks out stories from across its broadcasting regions, ensuring that the voices and perspectives of Perth and Kinross residents are heard. The station will feature interviews with local leaders, stories from community organizations, and reports on local issues, fostering a strong sense of connection between the station and its listeners. Beyond the Radio Waves
To further its reach within Perth and Kinross, Original 106 has launched a comprehensive multi-platform strategy. The well-known presenters are featured in a high profile bus and billboard advertising campaign, showcasing their faces throughout Dundee, Perth, and other key locations across the region. This increased visibility ensures that Original 106 becomes an easily recognizable brand throughout the region and helps listeners to connect with the station’s familiar faces. The station also utilizes digital channels, including social media, its website, and a dedicated app, enabling easy access for listeners using smartphones and other smart devices.
The station’s expansion has been welcomed by many local residents, eager to enjoy high-quality local news and music. The integration of the station within the existing media landscape, such as its integration with local newspapers, allows for an enriched listening experience. Through a range of digital and broadcast media, listeners are able to keep up-to-date on everything from local news and culture to sport and events across Perth and Kinross and beyond. This multi-faceted approach to content delivery underscores Original 106’s dedication to staying connected with its audience, ensuring that it is a valued and essential part of their everyday lives. Tune In Today!
Residents of Perth and Kinross are encouraged to tune in to Original 106 via FM, DAB, or its digital platform. Whether enjoying a morning commute through the streets of Perth or spending a relaxed evening by the River Tay, listeners will find a local radio experience tailored to the unique rhythm of their lives. Original 106 promises to be more than just a radio station – it’s a vibrant connection to the heart of the community, offering informative news and a soundtrack that reflects the area’s energy.