Kinross High Street is celebrating a fresh new chapter with the arrival of Benarty Fruits, a beloved family-run greengrocer from Fife. This expansion marks a significant milestone for the Murphys, who have cultivated their business over a quarter of a century, establishing a strong reputation for quality produce and warm, personalised service. The new shop, which recently opened its doors, is already receiving an overwhelmingly positive reception from the Kinross community, eager to embrace a local source for their daily provisions.
The decision to establish a second retail outlet in Kinross was a natural progression, significantly driven by Peter Murphy, the 63-year-old proprietor, and his son Ryan, who joined the family venture several years ago. Ryan’s enthusiasm and a shared vision for growth spurred the family to seek new horizons beyond their successful Lochore base. Having secured their original shop premises just before the pandemic, the Murphys were always on the lookout for a suitable location for expansion. Kinross quickly emerged as the ideal choice, not only due to its vibrant community but also because of Benarty Fruits’ existing delivery network, which already served local institutions such as Rachel House and the popular Grouse and Claret. The family had also noted a growing customer base from Perth making the journey to their Fife store, signalling a clear demand in the wider Perth and Kinross area.
At Benarty Fruits, freshness is paramount. The shelves are meticulously stocked each day with a vibrant array of fruits, vegetables, and aromatic herbs, all meticulously sourced from bustling food markets and local agricultural partners. Beyond the essential fresh produce, the Kinross branch offers an enticing selection of culinary delights. Shoppers can discover gourmet oils, artisanal pasta, flavourful sauces, and exquisite dressings, alongside a delightful range of artisan treats and unique greeting cards, making it a one-stop shop for both pantry staples and thoughtful gifts. The family-centric approach extends to the daily operations, with Peter, his wife, and his aunt working hand-in-hand with Ryan, fostering a genuine, welcoming atmosphere that customers have come to cherish. Kinross Embraces Its New Greengrocer
The community’s embrace of Benarty Fruits has been truly remarkable. Peter Murphy expressed his delight at the “brilliant” feedback, noting the genuine warmth and welcome extended by local residents and fellow business owners alike. “It’s truly inspiring to see how the people of Kinross have welcomed us,” Peter shared, “and we’re thrilled to be part of the ongoing revitalisation of the High Street.” Indeed, the arrival of Benarty Fruits, alongside other recent openings like a barbershop, a charming coffee spot, and a chemist, is breathing new life into this historic thoroughfare. This influx of independent businesses is transforming the High Street into a bustling hub, challenging the trend of closures seen in many other towns and fostering a renewed sense of local pride.
Customers particularly value the freshness and longevity of Benarty Fruits’ offerings, often commenting that their produce outlasts that found in larger supermarkets. This commitment to quality, coupled with the daily sourcing from trusted markets and local farms, underpins the greengrocer’s success. More than just a place to buy groceries, Benarty Fruits is quickly becoming a cornerstone of community life. “It’s about more than just fresh food,” Peter explained. “It’s about fostering community spirit and giving people a reason to step out and engage with their neighbours. We love building that camaraderie with our customers, getting to know them, and being a real part of their day.” The new Kinross shop is open and ready to serve, extending its reach for deliveries across much of Fife and into various locales within Perth and Kinross, promising to bring the taste of quality and local connection directly to more doorsteps.
The decision to establish a second retail outlet in Kinross was a natural progression, significantly driven by Peter Murphy, the 63-year-old proprietor, and his son Ryan, who joined the family venture several years ago. Ryan’s enthusiasm and a shared vision for growth spurred the family to seek new horizons beyond their successful Lochore base. Having secured their original shop premises just before the pandemic, the Murphys were always on the lookout for a suitable location for expansion. Kinross quickly emerged as the ideal choice, not only due to its vibrant community but also because of Benarty Fruits’ existing delivery network, which already served local institutions such as Rachel House and the popular Grouse and Claret. The family had also noted a growing customer base from Perth making the journey to their Fife store, signalling a clear demand in the wider Perth and Kinross area.
At Benarty Fruits, freshness is paramount. The shelves are meticulously stocked each day with a vibrant array of fruits, vegetables, and aromatic herbs, all meticulously sourced from bustling food markets and local agricultural partners. Beyond the essential fresh produce, the Kinross branch offers an enticing selection of culinary delights. Shoppers can discover gourmet oils, artisanal pasta, flavourful sauces, and exquisite dressings, alongside a delightful range of artisan treats and unique greeting cards, making it a one-stop shop for both pantry staples and thoughtful gifts. The family-centric approach extends to the daily operations, with Peter, his wife, and his aunt working hand-in-hand with Ryan, fostering a genuine, welcoming atmosphere that customers have come to cherish. Kinross Embraces Its New Greengrocer
The community’s embrace of Benarty Fruits has been truly remarkable. Peter Murphy expressed his delight at the “brilliant” feedback, noting the genuine warmth and welcome extended by local residents and fellow business owners alike. “It’s truly inspiring to see how the people of Kinross have welcomed us,” Peter shared, “and we’re thrilled to be part of the ongoing revitalisation of the High Street.” Indeed, the arrival of Benarty Fruits, alongside other recent openings like a barbershop, a charming coffee spot, and a chemist, is breathing new life into this historic thoroughfare. This influx of independent businesses is transforming the High Street into a bustling hub, challenging the trend of closures seen in many other towns and fostering a renewed sense of local pride.
Customers particularly value the freshness and longevity of Benarty Fruits’ offerings, often commenting that their produce outlasts that found in larger supermarkets. This commitment to quality, coupled with the daily sourcing from trusted markets and local farms, underpins the greengrocer’s success. More than just a place to buy groceries, Benarty Fruits is quickly becoming a cornerstone of community life. “It’s about more than just fresh food,” Peter explained. “It’s about fostering community spirit and giving people a reason to step out and engage with their neighbours. We love building that camaraderie with our customers, getting to know them, and being a real part of their day.” The new Kinross shop is open and ready to serve, extending its reach for deliveries across much of Fife and into various locales within Perth and Kinross, promising to bring the taste of quality and local connection directly to more doorsteps.