A recently launched electric bus service is offering residents of Perthshire a picturesque and comfortable new travel option, linking local communities like Blairgowrie directly to Aberdeen Airport through the stunning landscapes of the Cairngorms. The E11 service, operated by Ember, began journeys in late July, introducing a refreshing alternative for those looking to traverse the region with a focus on scenery and modern convenience.
The route’s unique selling point is its winding path through some of Scotland’s most breathtaking vistas, departing from Dundee and making stops in key Perthshire locations before heading north-east. Passengers are treated to a journey that eschews the faster dual carriageways for a more immersive experience, revealing the dramatic beauty of the Scottish Highlands. A Journey Through Perthshire’s Heart
For many local travellers, the prospect of navigating the winding roads that snake through the higher elevations can evoke a mix of excitement and apprehension. However, this new Ember service aims to transform such journeys into a genuinely pleasant experience. The author’s personal account from a recent trip highlights the transformation of typically challenging stretches into enjoyable passages, thanks to the vehicle’s features and the distraction of the captivating scenery.
Beginning its ascent northwards from Dundee, the sleek, modern electric coach, noted for its new scent and comfortable climate control, gracefully glides through various townships. Soon after passing through the vibrant agricultural fields surrounding Coupar Angus, an area renowned for its soft fruit production, the bus makes its pivotal stop in Blairgowrie. This Perthshire town, a gateway to the Highlands, saw several new passengers join the route. Among them were a group of keen cyclists, seemingly poised to tackle the challenging A93 in the reverse direction – a testament to the adventurous spirit the region inspires.
The journey continues from Blairgowrie, where the River Ericht flows, leading into increasingly dramatic landscapes along the A93. Travellers pass through the charming hamlet of Bridge of Cally, marking the true beginning of the ascent into the higher reaches. The coach’s quiet electric engine is particularly suited to this tranquil environment, allowing passengers to fully absorb the majestic surroundings without the intrusive roar of a traditional diesel engine. The author recounted a surprising lack of motion sickness, a common concern on these winding roads, attributing it to the smooth ride and the absorbing views towards the Glenshee Ski Centre and beyond. Connecting Highland Beauty to Air Travel
Upon reaching the Glenshee Ski Centre, a prominent landmark marking the transition into Aberdeenshire, the route begins its descent towards Braemar. This picturesque village in the heart of the Cairngorms National Park, a popular destination for tourists and outdoor enthusiasts, serves as a significant stop. From Braemar, the bus continues its scenic journey along the Deeside valley, passing through iconic locations such as Crathie, home to Balmoral Castle, and charming towns like Ballater and Aboyne. The service also passes through Kincardine O’Neil, a community that holds personal significance for the author, underscoring the deep local connections woven into the fabric of this route.
The convenience of this extended route is particularly noteworthy for residents in Perthshire. Previously, direct links connecting towns like Blairgowrie to the Deeside valley and Aberdeen Airport were scarce, with the last seasonal service having ceased operations almost a decade ago. Ember’s introduction of two daily return journeys addresses a significant connectivity gap, providing a much-needed service for both local commuters and tourists seeking access to these areas. Value and Future Potential for Perthshire
Beyond the scenic advantages, the Ember service also presents a competitive pricing structure. For instance, an adult single fare from Blairgowrie to Dundee costs £4.10, notably less than the £5.60 charged by alternative operators for the same route. This affordability, combined with the comfort of modern electric coaches, positions Ember as an attractive option for inter-city travel within the region.
The company has indicated plans for further expansion, with additional stops potentially including Coupar Angus, Ballater, and the Glenshee Ski Centre itself. Such developments would undoubtedly enhance the appeal for day-trippers, skiers, and tourists eager to explore Perthshire’s natural beauty. Improved access to these areas could significantly boost local tourism, benefiting businesses and communities along the route.
While faster rail or dual carriageway bus services remain the quicker option for direct travel to Aberdeen city centre, the E11 route offers something different: a journey that is as much a part of the experience as the destination itself. The quiet, electric nature of the coach perfectly complements the tranquil Highland environment, making it an ideal choice for those who prioritise a relaxed and scenic passage over speed. The long-term viability during quieter autumn and winter months remains a consideration, but the initial reception suggests a strong appetite for this unique and environmentally conscious travel solution for the Perth and Kinross area.
The route’s unique selling point is its winding path through some of Scotland’s most breathtaking vistas, departing from Dundee and making stops in key Perthshire locations before heading north-east. Passengers are treated to a journey that eschews the faster dual carriageways for a more immersive experience, revealing the dramatic beauty of the Scottish Highlands. A Journey Through Perthshire’s Heart
For many local travellers, the prospect of navigating the winding roads that snake through the higher elevations can evoke a mix of excitement and apprehension. However, this new Ember service aims to transform such journeys into a genuinely pleasant experience. The author’s personal account from a recent trip highlights the transformation of typically challenging stretches into enjoyable passages, thanks to the vehicle’s features and the distraction of the captivating scenery.
Beginning its ascent northwards from Dundee, the sleek, modern electric coach, noted for its new scent and comfortable climate control, gracefully glides through various townships. Soon after passing through the vibrant agricultural fields surrounding Coupar Angus, an area renowned for its soft fruit production, the bus makes its pivotal stop in Blairgowrie. This Perthshire town, a gateway to the Highlands, saw several new passengers join the route. Among them were a group of keen cyclists, seemingly poised to tackle the challenging A93 in the reverse direction – a testament to the adventurous spirit the region inspires.
The journey continues from Blairgowrie, where the River Ericht flows, leading into increasingly dramatic landscapes along the A93. Travellers pass through the charming hamlet of Bridge of Cally, marking the true beginning of the ascent into the higher reaches. The coach’s quiet electric engine is particularly suited to this tranquil environment, allowing passengers to fully absorb the majestic surroundings without the intrusive roar of a traditional diesel engine. The author recounted a surprising lack of motion sickness, a common concern on these winding roads, attributing it to the smooth ride and the absorbing views towards the Glenshee Ski Centre and beyond. Connecting Highland Beauty to Air Travel
Upon reaching the Glenshee Ski Centre, a prominent landmark marking the transition into Aberdeenshire, the route begins its descent towards Braemar. This picturesque village in the heart of the Cairngorms National Park, a popular destination for tourists and outdoor enthusiasts, serves as a significant stop. From Braemar, the bus continues its scenic journey along the Deeside valley, passing through iconic locations such as Crathie, home to Balmoral Castle, and charming towns like Ballater and Aboyne. The service also passes through Kincardine O’Neil, a community that holds personal significance for the author, underscoring the deep local connections woven into the fabric of this route.
The convenience of this extended route is particularly noteworthy for residents in Perthshire. Previously, direct links connecting towns like Blairgowrie to the Deeside valley and Aberdeen Airport were scarce, with the last seasonal service having ceased operations almost a decade ago. Ember’s introduction of two daily return journeys addresses a significant connectivity gap, providing a much-needed service for both local commuters and tourists seeking access to these areas. Value and Future Potential for Perthshire
Beyond the scenic advantages, the Ember service also presents a competitive pricing structure. For instance, an adult single fare from Blairgowrie to Dundee costs £4.10, notably less than the £5.60 charged by alternative operators for the same route. This affordability, combined with the comfort of modern electric coaches, positions Ember as an attractive option for inter-city travel within the region.
The company has indicated plans for further expansion, with additional stops potentially including Coupar Angus, Ballater, and the Glenshee Ski Centre itself. Such developments would undoubtedly enhance the appeal for day-trippers, skiers, and tourists eager to explore Perthshire’s natural beauty. Improved access to these areas could significantly boost local tourism, benefiting businesses and communities along the route.
While faster rail or dual carriageway bus services remain the quicker option for direct travel to Aberdeen city centre, the E11 route offers something different: a journey that is as much a part of the experience as the destination itself. The quiet, electric nature of the coach perfectly complements the tranquil Highland environment, making it an ideal choice for those who prioritise a relaxed and scenic passage over speed. The long-term viability during quieter autumn and winter months remains a consideration, but the initial reception suggests a strong appetite for this unique and environmentally conscious travel solution for the Perth and Kinross area.